New book released by Prof. Dr. Alexander Pohl

New book released by Prof. Dr. Alexander Pohl 2017: Prof. Dr. Alexander Pohl, partner of HW PARTNERS AG has released his new book "Innovation und Marketing". The book is the result of many years of scientific and practical experience in the area of ​​innovation management. It is based on the perception that innovation and marketing must be inextricably linked. The book provides ... Read More